Samsung smartphones are gaining ground in Cambodia’s mobile phone market when it comes to the number of units sold and market share.
“For the smartphone industry in Cambodia, we are absolutely dominant. That means we stand as number one in terms of market share, says Vat Laimpheng, country manager for the Thai Samsung Electronics branch office at the opening of a second Samsung-KLD Experience Shop and showroom near Phnom Penh’s Central Market, citing a survey from international research institute Gross for Knowledge [GfK].
Samsung phones have topped the smartphone charts since March, he says.
LG acknowledges Samsung’s position in Cambodia’s smartphone market, but is optimistic that it can narrow the gap.
While Samsung is dominant in the Kingdom, sales of LG are increasing, says Hor Hap, business development manager at GGear, an LG Mobile authorised distributor in the country.
“We cannot compare with Samsung if we talk about the market share. However, currently our share is growing,” he says, noting that the company is seeing rapid growth in the sale of smartphones particularly the 4X HD and Optimus L series.
Cambodia’s smartphone industry is enjoying a rapid growth as an increasing number of people learn of the benefits of smartphones, he says.
Samsung is planning to introduce both the 10.1-inch and 7-inch models of the Galaxy Tab 2. The Galaxy SIII and Galaxy Note 10.1-inch model are already available.
The number of Cambodian mobile subscribers rose to more than 19 million through June, compared to over 15 million at the end of December last year, according to official figures from the Ministry of Post and Telecommunications. However, there is no figure on smartphones.